REASONS WHY SELLERS SHOULD HAVE AN AGENT-ASSISTED HOME SALE RATHER THAN SELLING BY-OWNER:
Reason #3 – “By owner†sellers have DIRECTLY CONFLICTING INTERESTS WITH THE BUYERS they hope to attract.Â
A real estate transaction is adversarial for both seller and buyer. Buyers are looking to get the best value for their money and sellers are looking to get top dollar.   Most buyers will not put themselves in the position of finding a property and negotiating a sale themselves, but instead will hire an agent to negotiate on their behalf.
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In addition, a real estate transaction involves two of the hottest emotional buttons - peoples’ homes and their money. In fact, it has been said that a real estate transaction is equal to death and divorce in terms of emotional stress for both buyer and seller … and that is in the best of circumstances with full representation on both sides of the transaction.Â
Sellers selling “by owner†do not have needed representation for themselves. Why would a seller want to position himself to negotiate a sale and follow through on details of a transaction (during a highly emotional and stressful time period) with a highly trained professional who is representing the buyer’s best interests, which directly conflict with his best interests? Would he do this to “save†the commission that he would pay to a seller’s agent? (Remember, he is already paying the buyer’s agent.) Knowing the statistics, would that be the outcome he would likely receive? Or would he be more likely to leave equity on the table for the buyer?
Continued …
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